Billy is the Co-Founder and lead auto advocate of True Price, combining over 20 years of sales experience with a passion for making car buying effortless and enjoyable. As the Co-Founder and Lead Auto Advocate, he is at the forefront of our mission to provide exceptional services. From crafting engaging TikTok content to advocating for top deals and offering insightful consultations, Billy ensures that every aspect of our service is delivered with excellence.

Shekinah plays a pivotal role by ensuring a smooth and functioning operation for our auto advocate services. With a decade of sales experience, Shekinah ensures that every aspect of our operations is handled efficiently, from initial customer contact to coordinating deals and managing the behind-the-scenes logistics. Her expertise in scheduling, customer relations, and financial coordination supports our mission to deliver a seamless and stress-free car- buying experience.

With a strong background in car sales and social media, Madison is a driving force behind True Price’s success. As the first point of contact, she ensures a smooth and seamless onboarding experience, guiding clients through our process. Beyond client relations, Madison leads True Price’s social media presence, curating expert insights and engaging content that strengthens the brand and expands its reach. Her expertise in customer relations and social media marketing strengthens True Price’s mission to revolutionize the car-buying experience.

With over 30 years in the automotive industry, Dave brings unmatched expertise and professionalism to the True Price team. His career has spanned every corner of the dealership world, from Sales to General Manager, giving him a deep understanding of the car-buying process from both sides of the deal.

Dave’s sharp negotiation and leasing knowledge ensure every deal is handled with care, precision, and purpose. From the first conversation to the final signature, he delivers a car-buying experience that’s smooth, supportive, and knowledgeable.

Tyler Edwards is an automotive professional with nearly a decade of experience across every level of the dealership world, including sales, finance, and new/used sales management. His career spans from high-volume Honda dealerships to some of the most prestigious luxury brands in the world, including McLaren, Rolls-Royce, and Koenigsegg. With a deep understanding of how dealerships operate at every level, Tyler leverages his expertise to advocate for his clients—ensuring they secure the best possible deal with complete transparency and confidence.

Jake, True Price's lead web expert, manages the company's online presence, from development and design to maintenance and troubleshooting.  He ensures a user-friendly, functional, and updated website, optimizing performance and customer experience. Collaborating with other teams, he integrates digital marketing strategies to align with True Price's branding and goals, maintaining a smooth digital infrastructure. 

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Outside of True Price, Jake prefers wearing Crocs for their style over comfort. He also enjoys chai lattes and showering.